Importance of Social Media

The Importance of Social Media in Growing Your Business


Some people still scoff at social media, despite its rapid growing popularity and cult-like following.  I can assure you that if you are a business owner, you can’t afford to NOT utilize social media. Try to see it as one tool in your arsenal of marketing tools that help to grow your business. Social media is not going anywhere, and actually, it’s proven to be a very useful marketing strategy for those wanting to create a more personable relationship with their current and potential clients. Continue reading for some benefits to social media. You might be surprised at how versatile it can be!

Benefits to Social Media

1. It creates a more personal relationship with your fans, clients, and potential customers. Many people enjoy the fact that they can log onto a social media site such as Facebook, and see news about their favorite companies. Often, a company will also release special promotions that can only be seen through social media, making their customers feel more “in the know.”

2. It creates a constant stream of communication that will get people interested in your services. Posting about new services or products on social media is a great way to get people excited. Many restaurants, bakeries, and similar businesses, will post pictures of new dishes to temp their customers, giving them a new reason to come in and make a purchase.

3. You can reach a larger audience. When you create a social media page, you are opening your business up to a whole new group of potential clients. Current customers can share your information with others, post photos of your products, and even write reviews directly on your page. In addition, social media is quite popular among younger generations, and reaching out to them shows that you are serious and excited about the future of your business.

Hiring Someone to Update and Maintain

For some, starting and maintaining social media outlets can be a big burden. With an already packed schedule, remembering to update can be one more thing on your never ending to-do list. Hiring a social media professional might be a good option for you, if you empathize with those described above. A social media professional will consult with you to find out exactly what kind of marketing you are looking for. They can help you with starting, maintaining, and updating your pages. Doing so leaves you with more time to focus on the business you run.