Post Card Marketing Campaign


How Post Card Marketing Still Trumps New-School Techniques


As a business owner, you have probably been brainstorming about new marketing ideas. Perhaps you’ve singled out a few ideas, but haven’t
committed to anything yet. As you know, a good business owner is always thinking about how they can expand their clientele, and a new marketing campaign, or strategy, is the best bet.

With the sudden rise of internet marketing, many business owners underestimate-or forget altogether-the impact that regular mail advertising can have. In fact, many studies show that this type of marketing has proven to trump internet marketing in a number of businesses. For example, lawn care and travel are a few businesses that stand to benefit greatly from the use of mail advertising.

Now, before you roll your eyes, hear me say that I’m not talking about junk mail. No envelopes, no deciding whether to open or not to open, already negating the benefits you set out to reap. I’m talking about post card marketing.

Post card marketing is different than the junk mail that people hate to receive in a few ways. First, it doesn’t require opening, giving the receiver all the information right away. Second, it generally utilizes an eye catching graphic or picture that will engage the viewer in your product or service. Third, and most importantly, you can market your post cards to a very targeted audience.

Say you own a theatre and are hoping to fill seats for a holiday show. Sending out post cards to those of a certain age group within 10 miles of your theatre is a fantastic way to draw new people in. If it is going to be lawn care season soon, sending out a targeted post card to homeowners in your area will be a gentle reminder that they might benefit from your services.

So, you’ve decided that beginning a post card marketing campaign is right for you. How do you get started? First, you will want to begin researching reputable and professional design companies in your area. Once you have found one that fits your standards and your price range, you are ready to begin. Make an appointment and consult with your designer regarding your company, what services or products you provide, and the design (content, color, and theme) that you would like to go with.

After sending your post cards out, you can rest easy knowing that potential clients are receiving targeted marketing right to their doorstep!