The New Deal


“The only thing we have to fear is fear itself – nameless, unreasoning, unjustified terror.” -President Franklin D Roosevelt.

Businesses make such rash decisions when it comes to economics and the fear of financial decline. It is widely known that Roosevelt, “Saved capitalism in just eight days”. He was forward thinking, aggressive and not afraid to take chances. His predecessor Herbert Hoover was much more conservative and his approach drove the United States economy into The Great Depression and a unemployment rate of 25%. What kind of business owner are you? Roosevelt on the other hand, was more liberal and took forward thinking to a new level. Roosevelt’s leadership empowered the US economy throughout the rest of the 20th century.

Jump forward to modern times. History is our greatest teacher. So often, business owners become too conservative when the economy tightens its belt like it has recently. In a lot of ways, our banking institutions repeated similar mistakes as those that transpired during the 1920’s. Corporate decisions are currently effecting each mans financial security just like they did nearly a century ago.

The moral of my story is to be forward thinking. Don’t follow the herd. Go out and get customers and market your business. Make good advertising decisions and grab market share. Don’t be frozen by fear and unjustified terror. Wake up each day and work harder than you expected to that day. Put in that extra effort. Make sure your customers are happy and being taken care of.
It is also possible that somewhere out there, one of your competitors is working harder than you to get customers. If as a business owner you end each day earlier and with less effort than the day before you are only hindering your own success. Be the business owner that works the hardest and markets their business efficiently.
Never forget that the only thing we have to fear is fear itself.